So you've written a book, had it published by a publishing company and you are now facing the dreaded book signing or book launch. Your palms sweat at the thought of facing droves of people and actually having to talk to them.
A client wrote me recently and asked what I thought of his using a publicist to promote his book - to the tune of $4,000 per month. In my usual blunt fashion, I responded by telling him most self-published books never sell more than 100 copies, that 2000 sales is considered excellent in the industry and that the number of people who sell between 50,000 and 100,000 can probably be counted on one hand.
Color is tricky at the best of times. If you want exact color management (such as a particular shade of blue for a university logo) you really should use something called spot color.
Choosing a publisher probably seems like a complicated task, however, you may find the process somewhat less challenging if you consider the following five suggestions.Research the legitimacy of your prospective publishers.
Many authors hit a roadblock when it comes to putting together and implementing a book marketing plan. You know you need to have one, you have a vague idea of what it needs to include, but pulling it all together into a step-by-step plan of attack is not nearly as easy as it sounds.
What can be more infuriating to a potential purchaser of a non-fiction book than chapter headings which give no clue as to their contents? After all, if someone is looking in the non-fiction section of a book store, it implies they want facts, not a fancy and "clever" table of contents! Here are 4 sure-fire ways to make your text grab the reader's attention:1. Make sure the text on the front and back covers is compelling.
Why write a book and get attention and loads of contacts?Expertise can sometimes be defined by the articles, columns, responses and books you write. It does not take a lot of effort to write the articles and columns but it does take effort to write a book.
We all have at one time or another had the fantasy of our books being absolutely indispensable to readers - and that our genius is immediately recognizable even without the benefit of creating awareness or self-promotion. Well, for some very famous authors this may be true - but then again, publishers still spend millions of dollars promoting even the greatest writers' books.
Publicity is that elusive thing that can make or break your book - in all sorts of ways! Learning to promote you and your book is something that can take a bit of "re-training" for most new authors (and many old-timers too). Publicity is really all about selling your idea (and you), but all too often the word "selling" brings up images of polyester clad used-car salesmen, telemarketers, and strong-arm sales strategies that do nothing but alienate your intended customer.
Self-publishing is not for the faint of heart. The publication process is lengthy, involves a considerable number of detailed, administrative tasks and can be expensive.
Book Reviews: 'Human' and 'Life in the Balance' International Herald Tribune, France - 16 hours ago Human The Science Behind What Makes Us Unique By Michael S. Gazzaniga 447 pages. $27.50 Ecco/HarperCollins Publishers. My dog, Shadow, does not have an ...
Book reviews: 'Man in the Dark' and 'Supreme Courtship' International Herald Tribune, France - Aug 27, 2008 Civil war rages between America's 16 seceding blue states - incensed by the rule of George W. Bush - and the red-state-backed federal government. ...
Business book reviews Dallas Morning News, TX - Aug 24, 2008 By JIM PAWLAK / Special Contributor to The Dallas Morning News The wisdom in folk tales finds its way to the workplace. In the work world of productivity ...
Weekend book reviews International Herald Tribune, France - Aug 22, 2008 White Heat The Friendship of Emily Dickinson and Thomas Wentworth Higginson. By Brenda Wineapple. 416 pages. $27.95. Alfred A. Knopf. ...
Listening to Wildlife and Book Reviews from Nancy Pearl KUOW NPR, WA - Aug 25, 2008 We also get book reviews from Nancy Pearl. James Hoch's second book of poems, "Miscreants," probes the limits of art's ability to respond to tragedy. ...
Book Reviews The Cauldron (subscription), OH - Aug 25, 2008 by Stephenie Meyer. I was venturing into unfamiliar territory when I was assigned to read this fourth and final novel of the bestselling vampire/romance ...
Book Reviews Delphos Herald, OH - Aug 25, 2008 By Margaret Peterson Haddix Do you have people in your life you would do anything for? Would you even risk your life to save them? ...
Children's Book Reviews Publishers Weekly, NY - Aug 24, 2008 Taking a tip from MAD magazine’s fold-ins, longtime collaborators Yorinks and Egielski (Hey, Al; Sid and Sol) create a book with two trick spreads. ...
Book reviews: 'Sherlock Holmes on the Stage'; 'Blood on the Stage' Los Angeles Times, CA - Aug 20, 2008 By Leslie S. Klinger, Special to The Times MYSTERY AND detection have been popular stage themes since "Oedipus Rex." Hamlet, for instance, took several acts ...
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